The demonstration will show how easily a domain-specific application builder is constructed. We will consider a teleshopping framework (the domain model). With the standard application builder, applications are built by dragging visual components from a palette onto a canvas, editing their (visual) properties and connecting them to the domain model. The connection to the domain model is achieved mainly by programming. Herein lies the key difference with a domain-specific application builder. Application building with a domain-specific application builder follows the same scheme as before, except that much less, or no coding is required; simply connecting visual teleshopping components is sufficient. This will also be demonstrated. The technical part of the demonstration shows how the specialisation tools of ApplFLab are used to build domain-specific palettes, teleshopping components and properties editors. We will illustrate the difference between "normal" use of ApplFLab whereby domain-specific components are created by composing standard or other domain-specific components, and "reflective" use of ApplFLab whereby domain-specific components (i.e. meta-level components) are used to edit the properties of other components (i.e. base-level components).